Shareholder Proposal Asks Nike to Prove It's a Role Model - Intelligize
Woke Washing: the problem with 'branding' social movements | CBC Radio
Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
Athlete activism or corporate woke-washing? Getting it right is a tough game | Stuff.co.nz
Woke washing: what happens when marketing communications don't match corporate practice
Follow the Things | Sport | Colin Kaepernick 'Just Do It'
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
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PDF] Brands Taking a Stand: Authentic Brand Activism or Woke Washing? | Semantic Scholar
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
Woke-Washing” a Brand: Socially Progressive Marketing by Nike on Twitter and the User Response to it2
Corporations should serve their customers, not woke politicians - Washington Times
The Ugly Symbolism of Nike's 'Betsy Ross Flag' Sneaker | Frieze
Woke washing: what happens when marketing communications don't match corporate practice Woke washing: what happens when market
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Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Brace Yourself for a Super Bowl Wokewashing
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Black Lives Matter: Do companies really support the cause? - BBC Worklife
Nike investors won't force company to show results of diversity efforts - MarketWatch
SAGE Business Cases - Woke-Washing: The Promise and Risk of Linking Branding With Politics
Companies that declared solidarity after George Floyd killing may be 'woke washing,' shareholder advocates warn - MarketWatch
Woke Washing: How purpose driven marketing is being hijacked - Schaefer Marketing Solutions: We Help Businesses {grow}
Woke-Washing Can't Erase Corporate Anti-Black Racism
Nike says 'Believe in something.' Can it sacrifice something, too? - New York Amsterdam News
Colin Kaepernick – News, Research and Analysis – The Conversation – page 1
Woke Washing: How purpose driven marketing is being hijacked
